When you visit a website, chances are you skim the page searching for the most useful content. When a user visits your website, they do the same. It’s not an insult to your content, it’s just the way our eyes are programmed.
This is why websites, blogs, and landing pages rely so heavily on the F-Pattern. The F-Pattern is defined as the pattern our eyes use when scanning pages. The “F” is the first line of content that the user begins reading horizontally. Then, the readers scans vertically on the left side of the screen searching for keywords that appeal to them, and then they continue reading horizontally when a point of interest is found.
The F-Pattern isn’t just appealing to our eyes, it’s the most practical web design. If it weren’t major sites such as the New York Times and CNN wouldn’t be utilizing it. Only 20 percent of your readers will actually read your entire page of text. When they do begin reading, they might only stick around for the first or second paragraph, and find bullet points and shorter paragraphs more appealing. Alluring keywords also make a case for the user to continue reading.
How can you begin utilizing the F-Pattern? You’ll want to mold your content to fit the shape, which includes your most enticing or interesting content at the start of the page. This is the only spot on the page that is certain to be read. The next part of the pattern is the content on the top right, visually horizontal from your starting point. This is usually where websites choose to put their navigation bar in order to encourage further engagement from readers. After this is when readers will dart down on the left side of the page, searching for a word or words that catch their attention. If they don’t find something that sparks their interest in a few seconds, they will most likely leave. You’re tasked with putting a point of interest down the left side of the page.
Another good technique is to break up the continuous content with something visually appealing. You’ll notice on many websites about two paragraphs down is where they choose to place an ad or visual ad. In many instances, this break will entice the reader to continue scanning the page for more interesting content.
The main reason the F-Pattern is so effective is because it imitates our normal sight pattern. This way, as users navigate our site they aren’t forced to push against nature. We work so hard to create quality content, so we want to do everything we can to encourage readers to explore our website.
Web design, especially Milwaukee Web Design, is one of the ever growing businesses in online divide. A lot of websites are created each day to enable people venture in online business in the most convenient way. It is important to note that without the best design for your website, it may not be possible to achieve your target in the respective field. This is because most people are disgusted by bad looking websites hence opt for one that will make them enjoy when navigating through.
It is important to note that web design keeps evolving as time passes. This is with regard to the growing technology that enable experts in that divide make inventions conveniently. Currently, there is a great deal of web design trends which portray how much people have embraced modernity. It is now possible to design your website in a manner that a lot of people will like hence high traffic often.
Here are among others some of the booming website trends that make surfing absolute fun:
This is one of the trends that seem to be used by a great number of people in the modern world. It is important to note that a lot of devices which have the capacity to access the internet have been brought to existence. You can use your mobile phone, table or even a desktop computer to access different web pages.
In this regard, the need to come up with websites that respond to the size of device screen came up. Today, it is possible to access sites with any internet enabled device irrespective of the screen size.
Videos Instead Of Texts
Normally, watching is way easy as compared to reading. In this regard, it is believed that texts in websites will be gradually replaced by videos. In a different note, video production is becoming easier by the day. Technology has already provided the necessary tools to help people create videos in a flash. In this regard, the trend of using videos in websites might gain sturdy grounds in the long run.
Today, there are billions of websites in existence and more are still coming along. This is with regard to the growing online business trend and the adoption of internet as a convenient platform. However, out of the many websites in existence, not all are active. One of the prime reasons behind the inactivity of such websites is the design.
Web design entails the change of appearance and positioning of different features in each page. The nature of design that your website has determines on the ease of navigation for your surfers. It is therefore recommended that you ensure everything is put in the right manner for utmost convenience during surfing.
In addition, the nature of your website design plays a great role in portraying the exact picture of the owner. If you have a poor website design then your credibility remains in question. On the other hand, a well designed website shows how credible and authoritative the administrator is. This means that high traffic will keep channeling in each day.
Here are things you should majorly focus on when designing your website:
This happens to be the most vital aspect that should not at any point be snubbed. Like earlier stated, it is the appearance of your website that determines on the kind of picture that will be created in the surfers mind. It is also a core determinant of whether or not a high traffic will keep channeling in. For this reason, you must ensure that your website features an outstanding appearance and one that will be appealing to your visitors. All functions should also be positioned conveniently for utmost accessibility.
It is important to note that content is the main feature that a website must have. After all, websites are meant to communicate a certain message hence the need of respective content. The nature of your content should be appealing and easy to understand. It should also be positioned properly and must be completely visible.
It is important to first note that web design is not a matter of just composing content and posting it to the respective site. There is more to web designing than you can contemplate. For you to come up with a very attractive and more so productive website, you will have to follow a couple of principles. You must refrain from placing your focus on content creation only but the interface and appearance of the website as well.
You should note that a great number of websites are being established by the day. This is with regard to the ever growing online businesses and transaction. However, out of the many websites created each day, not all flourish. One of the core recipes behind failure of websites is inappropriate and unpleasant designing.
Here are some of the principles to follow when designing a website:
Have A Preliminary Plan
Before you even start designing your website, it is recommended that you lay down a sketchy plan on a paper. You can come up with a ‘factor tree’ which will help you lay down all pages that you are planning to incorporate in your website. A hierarchy will work equally well in helping you establish the kind of pages you will have.
Keep Important Information Open
It is important to note that people will be visiting your website for the purpose of getting important and helpful information. In this regard, there will be no justified reason why you should hide important information from your audience.
To ensure that every surfer who accesses your site gets best information, you should place page icons in a position that they can see. The interface of your website should also allow visitors to have a clear view of the icons.
You can also use links to help people reach out for important information. The links can be incorporated in the content such that the reader will not afford to snub them.